A New Look and Feel: The HotelPartner Rebranding
In 2022, we were happy to record the best revenue performance of our partners since HotelPartner was founded! We took this success of last year and our 17th anniversary in January 2023 as an opportunity to further develop our corporate identity.
Thus, we have used the call for change to work out our innermost core values even more clearly and to reflect them even better to the hospitality industry through our brand. Continue Reading to find out everything about the background of our rebranding and how we have kept our values alive through our new corporate identity.
What HotelPartner stands for: Our vision and values
What drives us is the success of our clients. “It is our vision to sustainably optimise the profitability of hotels and hotel-like accommodation businesses in order to accompany them into a more successful and secure future. This also includes the permanent development of our team, as this plays a decisive role here,” explains our CEO Rainer M. Willa.
The team is in fact one of our three most important core elements for the success of any revenue management, which together form our unique TET-synergy. TET stands for the success factors of a qualified team, proven expertise and modern technology. This synergy has been with us for a long time and is exactly what promises our partners consisting of hotels, hotel groups and other accommodation businesses the greatest possible profit.
Within the process of our rebranding, we have placed these three core elements, which have been HotelPartner’s UPSs for years, even more clearly in the focus of our brand identity. In conjunction with our three guiding values – optimisation, success and security – these elements ensure that our partners will always receive an exclusive revenue management service that secures that keeps them one step ahead of the competition in the long term.
How our new brand identity becomes visible
In addition to our revised corporate strategy, the most important components of the new branding include a new corporate design and employer branding. Overall, our brand identity is now more powerful and stylish, reflecting well our core values of success and optimisation. The company colours have been transformed to a brighter blue and orange, which are also reflected in the new logo:
What the HotelPartner rebranding means for our partners
Our rebranding helps us to better communicate what has always been at the core Vision of our company: To ensure a sustainable growth for accommodation providers by optimising their profitability and partnering with them into a successful and secure future.
To complement our offering, we will also rely even more on strategic partnerships in the future with the aim of offering our partners the best possible overall solution for their revenue management. Our B2B partners support us in providing innovative and outstanding solutions in order to jointly meet market needs in the future with an expanded range of competencies and combined forces. Especially in the areas of back-office optimisation and digitalisation of the customer journey, we will be announcing new, promising partnerships in the near future – be curious!
We look forward to many more exciting things to come with and for our partner hotels under the new and at the same time well-tried HotelPartner brand!